Goodfellow’s new digital mascot ‘Mr. Material’ tests scientific knowledge

by Goodfellows

Leading global supplier of research materials, Goodfellow, has recently launched a new app with the help of digital mascot ‘Mr. Material’.

Mr. Material was created to celebrate the 150th anniversary of Mendeleev’s periodic table, an iconic and vital tool for anybody who works in science. It is an interactive, fun and free game aimed at testing the user’s scientific knowledge on the periodic table and all of its elements.

The aim of the game is to answer questions as quickly as possible and rank on the leaderboard. The more quickly players answer each question, the higher the score. There are currently more than nine different levels (in the first release of the game) which have a mixed set of questions relating to various aspects of the periodic table. Each player has three lives at the start of every level, however if they fail to answer a question correctly or take too long, a life will be lost.

There’s also a ‘share your score’ feature which enables each user to share their best score via Facebook and spark a competitive streak amongst friends and colleagues to get the highest rank.

Goodfellow’s Marketing Manager, Joel Aleixo commented, ‘We wanted to create a fun and interactive game for users of all ages to enjoy and test their knowledge on the periodic table. It’s an iconic year within the science industry so we wanted to showcase the periodic table in all its glory through our new Mr. Material game.’

And according to Goodfellow Technical Manager Dr. Aphrodite Tomou, the game is based around using the periodic table as a source of innovation, which is so central to the company’s relationship with its customers. “To be competitive in the marketplace, customers are constantly looking for new, innovative ways of dealing with the challenges of today, whether through new material applications or entirely new products and materials. The Goodfellow technical team and its wide range of digital tools, such as the Mr. Material app, is set up to assist them in that pursuit.”

Mr. Material is available to download for free either through the App Store or Google Play.

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