HARMAN brings new automotive innovations to CES 2023

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HARMAN, an automotive technology company and subsidiary of Samsung Electronics Co., Ltd. focused on designing consumer experiences at automotive grade, today unveiled its latest road-ready innovations that can deliver tangible and meaningful automotive experiences to drivers, passengers, and other road users.

The HARMAN EXPLORE showcase, on display during CES 2023 at the Virgin Hotel in Las Vegas, features live in-vehicle demonstrations of new products, ready now for integration by OEMs and designed to enhance safety, wellbeing, and entertainment in new ways. 

Visitors to the HARMAN EXPLORE showcase will have the opportunity to participate in live demonstrations of HARMAN’s latest products to experience how new technologies will impact drivers, pedestrians, and the communities we travel within. All innovations — from Ready Care, which features an industry-first visual and cognitive load measurement product that keeps eyes and mind on the road, to Ready on Demand, an industry-first product that features a software platform for delivering branded audio experiences — reflect the meaningful features and technology that consumers want to see in their vehicles today and tomorrow. 

In addition, each new product unveiled at HARMAN EXPLORE 2023 can work independently to deliver specific benefits, or can be integrated for an even more enhanced safety, wellbeing, or entertainment experience. And, because they are from HARMAN, each innovation is designed to meet the rigorous demands and standards of the automotive environment — a value proposition that HARMAN calls ‘Consumer Experiences. Automotive Grade’.  

“The consumerisation of automotive has rapidly and drastically changed expectations for what vehicles today need to deliver,” said Christian Sobottka, President, Automotive at HARMAN International. “We all expect our vehicles to become an extension of our digital lives and deliver the same connected experiences we enjoy at home, at work, and everywhere in between. At the HARMAN EXPLORE showcase during CES 2023, we’re excited to show our latest innovations that are built with consumer experiences in mind, at automotive grade. From leveraging real-time data to improve safety to infusing consumer electronics innovations into the cabin, we’ll demonstrate how thoughtfully applied technology can transform vehicles from simple transportation into vehicles that connect our digital and physical lives — today as opposed to years from now.”

Each of the new products, along with additional HARMAN innovations, will be on display at the HARMAN EXPLORE showcase during CES this week at the Virgin Hotel in Las Vegas. Attendees can experience each of these in a live demonstration, see how products integrate for enhanced benefits, and hear from experts on how HARMAN’s latest technologies are delivering consumer experiences at an automotive grade.